Types of e-Commerce Businesses

Knowing various eCommerce business models in a quickly digitalizing world would be the difference maker for your online success, be it an experienced entrepreneur or the first-timer; such models will help you tailor your approach and optimize your potential for growth.

🛒 B2C (Business to Consumer): 🛒

The most common model, whereby a business sells directly to consumers. Think of Amazon, where you are buying products for personal use.

📦 Business to Business : 📦 Businesses sell products or services to other businesses. This can take the form of software solutions, such as Shopify, or wholesale suppliers.

🤝 Consumer to Consumer: 🤝 This is a platform that allows consumers to sell directly to other consumers. It is basically a trust-based model enhanced by user reviews, typified with organizations like eBay and Craigslist.

💻 Consumer to Business: 💻 When people sell products or services to businesses, freelancers offer their expertise on a platform like Upwork.

👓 Direct to Consumer: 👓

Direct-to-Consumer Brands: Brands that bypass intermediaries and sell directly to consumers. A good example would be Warby Parker, which sells eyewear directly to customers.