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How to Register a Brand on Amazon

9/24/20241 min read

Launch How to Register Your Brand on Amazon launch

Using Amazon's Brand Registry unlocks a slate of robust tools and protections to support you in growing and protecting your business. Here's how to get started,

Trademark Your Brand: πŸ“œ

First ensure that your brand has a registered trademark and/or pending registration. This is because, for Brand Registry, Amazon requires a trademark.

Create an Amazon Account: πŸ›’

If you don't already have one, you'll start by creating an Amazon Seller or Vendor Central account. These login credentials will be used to access the Brand Registry.

Collect Necessary Information: πŸ“

Collect all of the information that you will need when registering, such as the brand name, trademark number, and images of the product or packaging displaying the trademark.

Enroll in Brand Registry: βœ…

Locate the Amazon Brand Registry page.

β€’ Select "Get Started," and sign in with your Amazon account

β€’ Share the information about your brand; this could include trademark details and images

β€’ Once you have uploaded all the required information, submit your application and wait for approval from Amazon

Take Advantage of Brand Registry: πŸš€

Upon approval, you will have access to more sophisticated forms of brand protection, A+ content, and other tools that will empower you to give your brand all the attention it deserves on Amazon.