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How to Create Amazon Storefront
8/15/20241 min read


An Amazon Storefront is one of the most efficient ways to let a brand increase its visibility on this marketplace, and it also gives a brand an opportunity to attract more buyers. Here's how you can set up your own Amazon Storefront in a few easy steps.
π Step 1: Enroll into Amazon Brand Registry End π
Before you do anything in creating your Storefront, ensure that your brand is first registered under the Amazon Brand Registry. You'll have more advanced tools and analytics to help you build a more effective Storefront.
π οΈ Step 2: Access Amazon Stores π οΈ
By registering, log in to your Amazon Stores area within your Seller Central or Vendor Central account. From there, you will create your Storefront using an Amazon-friendly user interface.
π¨ Step 3: Design Your Store π¨
Customize your Storefront with pre-designed templates or start from an empty slate. Bring your brand story to life, feature your best products in your store, and engage customers with rich media such as videos and images.
π Step 4: Optimize for SEO π
Put relevant keywords all around the Storefront, so your products are easily discoverable. Use Amazon's built-in analytics to understand which keywords drive traffic.
π Step 5: Track Performance π
After your Storefront goes live, track its performance consistently using Amazon insights. Make adjustments in the light of these findings to get the most out of your Store.