Difference Between Amazon Vs Amazon Marketplace?

Whether as a consumer wanting to be aware of what you are purchasing, or as a seller when planning your online strategy, these definitions will help in using and making full use of this vast retail ecosystem offered by Amazon.

Why It Matters:

For Consumers: Knowing the difference can help in making better shopping decisions since Amazon Marketplace sellers may have more variety, different prices, or alternative shipping compared to the identical product being sold directly by Amazon.

For sellers, understanding these platforms is of key importance to strategy because selling on Amazon Marketplace allows one to reach the giant Amazon customer base, although it involves different fees, another level of competition, and other challenging operational issues.